Students planned the entire marketing strategy for a hotel in Iceland!

Usmaan and Thelma, presented how they planned the marketing strategy for the 3-star family-owned Hotel in Iceland, “Hotel Kelir”. Components like analyzing, planning, forecasting, creative thinking, planning the workforce, budgeting, image building, etc, were thought of being elements of theoretical teaching. With the co-operation of Academic Director, John Swarbrooke, who is also the lecturer for Marketing classes at César Ritz Colleges, and their enthusiasm, the students formed a voluntary team and have put together all the above mentioned elements to plan the marketing strategy for the Hotel by themselves. Congratulations to all students who participated in the project!