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Wednesday, October 13, 2010

Taking leadership roles as 'Professionals'


Another spectacular live-project presentation presented by our students, Irina Usenko, Teodora Lyuleva, Joshua Tiong about how they planned the marketing and operating strategy for 2 hotels in Bulgaria by 'Best Western'. The team acted like a real consultancy company, learned a lot for the past 3 months and has 3 more months to complete new tasks such as: Logo, Renaming, Mission Statement, Vision, an implementation plan and a Marketing Budget. The opportunity given by the college and the hotel was immense for the students. Of course like most of the real businesses, they too had some problems in the initial time of the project, but with proper communication, enthusiasm and the zeal to do something among the students they worked it out and came out with amazing results. They presented a lot of recommendations to the hotels, and they have another term left to work on this project to help the organizations with technical things like logos, Mission and Vision statements etc.


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Participating Delegates of the Conference are as follows

  • Adilia Fernandes, Institute Politecnico de Viana de Castelo, Portugal
  • Agita Donina, School of Business Administration of Turiba, Latvia
  • Antonio Lopez de Avila, Instituto de Empresa, Spain
  • Aurora Pedro, Universidad de Valencia, Spain
  • Carlos Fernandes, Instituto Politecnico de Viana de Castelo, Portugal
  • Cristina Duque, Turismo de Portugal
  • Cristina Guerrero, Centros de Formacion en Turismo Junta de Andalucia, Spain
  • César Ritz Colleges Switzerland (host and participant)
  • Daniel Baudin, La Rochelle Business School, France
  • Daniel Peyron, La Rochelle Business School, France
  • Elizabeth Abusteme, Manager - Communication Department, UNWTO.Themis
  • Erdnic Cakmak, NHTV - Breda University of Applied Sciences, The Netherlands
  • George Ubbelhode, BBI - Brussels Business Institute, Belgium
  • Helmuth Wachowiak, International University of Applied Sciences - Bonn, Germany
  • Host institutions of the UNWTO.TedQual Event for the Americas: Universidad Anahuac Mexico Norte, Universidad Anahuac Mexico Sur y el Instituto Politecnico Nacional de Mexico (via Skype)
  • Hosts of UNWTO.TedQual Asia-Pacific Conference, The University of Wellington, New Zealand (via Skype)
  • Joana Costa, Turismo de Portugal
  • Joao Leitao, Escola Superior de Hotelaria e Turismo do Estoril
  • John Swarbrooke, César Ritz Colleges Switzerland
  • Jose Sancho Silva, Escola Superior de Hotelaria e Turismo do Estoril
  • Loreto Ibanez, UNWTO.TedQual Programme, UNWTO.Themis
  • Maija Rozitie, School of Business Administration of Turiba, Latvia
  • Maria de Rosario Miro, Instituto Politecnico de Coimbra, Portugal
  • Nafiya Guden, Girne American University, The Netherlands
  • Omar Valdez, Director, UNWTO.Themis